THIS CAMPAIGN IS ABOUT CAPTURING SWEETNESS, NOT IN EXCESS, BUT IN THE SUBTLE GESTURES THAT BRING A SENSE OF DELIGHT INTO THE EVERYDAY. EACH PRODUCT IN THE LINE LAYERS ONTO THE NEXT, BUILDING A FLOW OF SCENT AND TEXTURE, A CONTINUITY THAT REFLECTS THE HERITAGE OF AMOUAGE. IN CREATING THIS CAMPAIGN, I WANTED TO SHOW HOW SWEETNESS CAN BE GROUNDING, HOW EVEN THE SMALLEST RITUAL CAN FEEL LIKE PART OF SOMETHING GREATER. A WAVE OF PRESENCE, OF BEAUTY, OF AMOUAGE. Creative direction, producing, photography and videography by me.